Many companies make the mistake of believing that simply distributing a press release guarantees media visibility. The fact is, most end up in the digital void, ignored by journalists. Common pitfalls include focusing on internal terminology instead of a interesting story; absent clear calls to a

Deciding among a press release and earned media coverage can be perplexing for businesses . While a media announcement offers immediate control over your story, it's essentially self-promotion. Reporting – secured through contacting journalists – carries considerably more authority with your desi